New Brand Identity for senswork

Burghausen, 08. January 2024 – Machine vision expert senswork has unveiled its new look. In addition to the relaunch of the website, the new look also includes the further development of the logo.

The new corporate design of senswork stands for dynamism, innovation and professionalism. To achieve this, the image processing solutions provider has opted for fresh colours. Although the colour scheme has largely been retained, the main colours blue and orange appear in brighter and stronger tones.

For the logo, senswork has opted for a clean, minimalist design. "The redesigned logo is clear and works well on all channels. This modernisation strengthens our recognition value," explains Roman Rieger, CEO of senswork.

As part of the new corporate design, the senswork website has also been redesigned. With a clear structure, streamlined navigation and a filter for quick searches for turnkey machine vision solutions, the website offers improved usability.

Rainer Obergrußberger, CEO of senswork, points out: "We not only wanted a visually modern website, but one that offers significantly more than before. With a clear structure, we provide our users with exactly the information that is important for their daily work.

The new corporate design also allows for greater integration of moving images to give users a comprehensive insight into the company. Modern imagery and descriptive texts round out the new branding.

Free downloads are also available to provide a deeper insight into senswork's technologies. In the near future, the website will feature a blog that will address current issues and challenges in the industry.